With guerilla marketing, you can generate more traffic for your business, without even spending an extra penny on marketing. It is a kind of marketing, which is more about playing a smart competition rather than spending on the competition. The Guerilla marketing is especially designed for low budget and maximum impact.

This type of marketing presents you and your company in the front of the future customers in places where they frequently comes. Such marketing only works when the complimentary businesses agree to join together and adopt a co-operative approach to market their business. You will see that there are certain synergies within the companies serving a similar client base. Once you identify these synergies and get to know about each other’s business, you achieve the first step of creating a Guerilla marketing relationship.

Guerilla tips to generate more traffic:

Thank-You Take-A-Way Packets

This not only enhances your sale, but helps in validating customer’s purchase and provides better service to them while thanking them simultaneously for being your client. The technique depends on the type of your business. It is suggested to use a small folder for the high end retail location. Outer side of the folder should be attractive containing words “Thank You”. All the relevant paperwork related to customer’s purchase and other necessary information should be kept inside the folder. You can put some coupons of discount at local restaurant or other complimentary gifts on other side of the folder.

Website Co-Branding

If you have a really strong guerilla partner network, same approach can be used on your website also. In case of group businesses, it is suggested to link the websites together in such a way that provides value first. It should be sited in such a way that it reflects more than just an advertisement. There should be some interesting tips or suggestions given in the link, which will enhance the experience of the customer.

Lunch and Learns

It is an educational lunch program sponsored by a company, where all the office personnel gather together, listen to each others valuable and interesting talk. Do not make any efforts to sell anything, treat this as a time to share information that can be used later.

Be a Guest Columnist in a Newsletter

Look out for non profit or internal company newsletters, where you can offer to write a column. When people will read your column, you will be categorized into the community of experts in your industry. There will be readers seeking to get their queries solved by you. And this is the time when you can direct them to your website.