The term Consumer mailing basically refers to the list that comprises solely of consumers. This list will not include any businesses and corporations. The primary purpose of this list is to advertise about latest and special offers to consumers on a regular basis. However, the name of a consumer will be included in this list only if he/she selects the "opt-in" option. By selecting this option, they agree to receive all the latest information and offers about the businesses.

In most cases, consumers tend to forget about this option and go on complaining about being on the mailing list. Such situation is an unfortunate thing to happen for any business as it leads to wastage of time and money. Because, the company will have to spend their time researching their records to find exactly when the consumer signed up to be on the mailing list and agreed to receive the advertisements. This process will prove an expensive endeavor for the business.

However, the list is not all about bad things. The best part about consumer mailing list is that it can be segmented as per geographic location, occupation, age, family size, or any number of other criteria. A businessman can also opt for multiple mixes of the criterions for his firm. Through this method, he gets the option to advertise his campaign to the selected group of potential consumers. It really depends on how sophisticated the holding company is with the consumer mailing list.

Besides, the list can also be used for direct mail, which is the regular postal mail or "snail mail", or for email campaigns. Moreover, there is one thing that every business using consumer mailing list should be aware of it is the acquiescent with certain laws that regulate how it can be used, how often it may be used, and to what extent.