The success of every business mainly depends on the selling and distribution of its products/services. So, it’s very important to identify the targeted market where you have good market potential and demand. One can market its product/services in any country in the world – all you need to do is pick the right one. If you know your target market and market needs, you could easily get export orders from those countries.

If you don’t know your target markets then try conducting International Market research activity. This activity gives a detailed knowledge of opportunities in International market. It will confirm whether an opportunity actually exists or not. The activity will also help you to understand the market's characteristics. Research is vital for every firm as it gives an insight into how a new market can be developed. Therefore, for identifying potential customers and buying factors this activity very important. Keep in mind that market research is a complex process but the below mentioned steps will help you to identify target.

• Collecting data – The very basic step to identify target market is to gather all the essential information. Every business owner can collect data through periodicals, studies, market reports, books, surveys and statistical analyses. The collected information of related sector will help to show export data of a particular product or service as per various countries. This information is usually published by chambers of commerce, economic development organizations, industry and trade associations, Export promotion councils.
• Screening – Once you have gathered all the essential information compare them with 5 to 10 countries where your product or service has maximum volume of export from your country. Check the results of the past three or five years to understand its consistent growth. In addition, also select few other smaller countries where the product has shown feasible opportunities. In case, the market is just beginning to open up, then your product will not face stiff competition as compared to other established market.
• Analysis – After screening of the potential countries it is time to analyze the market trends and situation that could influence demand for your product or service. To identify the amount that needs to be imported calculate the overall consumption of your products or services category. Make sure to study both the domestic and non-domestic markets. Keep an eye on the competitor's market share.

Once you’ve completed all these steps, you’ll have a clear picture about your target market and restrict your marketing efforts to those countries only. If you’re new company then make sure to target your market on less than ten markets. Over the period, you can expand your market share as per your products demands.