Monthly newsletter is one of the great marketing tools used today. It not only helps firm in communicating with their consumers but also help in updating them about the latest information. In case, you’re not aware about its unique features or do not know then best time to send them. Don’t worry! Just go through this article and know interesting things about monthly newsletter. Studies show that the best days to send newsletters (for the highest open rates) are Tuesdays and Wednesdays so make sure to send them out mid week.

These are the five essential things that you need to keep in mind while crafting your newsletters:

1. Subject Line – Make sure that your subject line does not exceed more than 55 and 60 characters. As most email programs deletes newsletter that exceeds the word limit. So, keep your subject line short and sweet, and to the point.
2. Personal Touch – Remember, if your newsletter gives a personal touch or feel then it will bring you closer to your fan base. Hence, try sharing your personal photo of something you love or something fun and non-music related you did recently like a vacation. This step will make your consumers feel closer to your products and firm.
3. No Show – Just think about inviting your consumers for a party or offer them a special scheme through the monthly newsletter. Your newsletter need not be always about the professional things it can also be used for sharing personal events as well.
4. Mailing Address & Unsubscribe Link – Always remember, consumer is king. So, make sure to add your mailing address and unsubscribe links to every monthly newsletter that you send. Make sure to follow all the rules laid down by the internet law.
5. Get Attention – Your newsletter should be interesting and catchy. If you’re newsletter isn’t interesting enough then no user would be interested in receiving them. One of the best ways to get anyone's attention is to include their first name in the subject line of an e-mail.