Over the years, online marketing strategies have gone through a sea change. Every day, some or the other new marketing tools are being discovered and applied. But, marketing through blogs still remains to be one of the most preferred options. In simple words, the phrase blogging can be defined as the process of keeping a web log about something. They are the perfect tool to inform, demonstrate and educate users about a new/existing product. Blogs have the ability to create and sustain "buzz" for your business.

Although, Blogging is no longer "cutting edge," but its benefits still ring true. So, whether you have hosted your blogs on Wordpress or used a self hosted solution, the benefits of blogging can be substantial.

Here are some of the important reasons why blogging still continues to be an effective online marketing strategy:

• Expert – It has the ability to let others consider you as the credible "expert." You're looked as the one with all the answers and a leader in your industry.
• Better customer relationship – Blogs also helps in strengthening relationships with clients/customers. As, it allows the opportunities to discuss, receive feedback and offer tips and insights.
• Improve page ranking – The goal of every SEO is to bring webpages to the top of the search engines like google, yahoo and msm. Google even rewards those sites that are regularly updated.
• Testing – Blogs offer a platform to publish ideas and receive feedback. Based on the feedback and the links you receive you can see the effectiveness of your webpage.
• Framework – Blogging provides the platform and framework to develop and distribute podcasts.

Blogging is a time-consuming activity. However, the benefits received through it far outweigh the time commitment invested. Some of the key elements used in internet marketing strategies are designing, writing and responding to blog posts.