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Writing a Catchy Headline
- By Anderson Methew
- Published Friday 13th 2009
- Advertising and Marketing
- Unrated
Apart from design and color, what else can make the readers stop and pick up the brochure of a company. It's none other than a catchy headline. It does not matter if you are marketing or selling a business, the appeal of your brochure depends on the impact that it's headline will have on targeted clients. If you are looking forward to capture the interest of reader, the only option is to have a great headline.
With the increasing trend of print ads and handouts, it has become really important to have a catchy headline in your brochure. Even if you are giving an online ad, the headline will give your colored brochure print a stand out. One principle should always be followed while writing a headline, and it is to write something that stops the reader dead on his track, and force them to know more of what you want to say.
How can you appeal to your readers and convince them to look inside the brochure?
Always use “Keyword” and hottest trends
People love stories in which they have an interest. It is actually a simple concept. You read only those topics that interest you. There are trends in market that are short lived than others, but writing a good headline is to use keywords that will actually tweak the heats of readers. Take any issue or concern, any current event and make a headline dealing with the currently popular topic.
Using Superlatives
The most effective of all the tips while writing a headline is to use superlatives. You can even exaggerate things. A good headline is always successful in stopping people with the hype of words in it. For example, instead of writing 'simple', write 'simplest'. But, always remember that few readers might find superlatives crude, so the writing should vary according to the readership.
Summarization
Always use one sentence headlines. Write the gist of the story in one line, but make sure that it interest your target audience and they pick the brochure for further reading.
Putting up Questions
You have many options to write a headline. Either ask a question, convey an opinion or any idea in the form of a question. A leading question will make readers to know more about the context.
With the increasing trend of print ads and handouts, it has become really important to have a catchy headline in your brochure. Even if you are giving an online ad, the headline will give your colored brochure print a stand out. One principle should always be followed while writing a headline, and it is to write something that stops the reader dead on his track, and force them to know more of what you want to say.
How can you appeal to your readers and convince them to look inside the brochure?
Always use “Keyword” and hottest trends
People love stories in which they have an interest. It is actually a simple concept. You read only those topics that interest you. There are trends in market that are short lived than others, but writing a good headline is to use keywords that will actually tweak the heats of readers. Take any issue or concern, any current event and make a headline dealing with the currently popular topic.
Using Superlatives
The most effective of all the tips while writing a headline is to use superlatives. You can even exaggerate things. A good headline is always successful in stopping people with the hype of words in it. For example, instead of writing 'simple', write 'simplest'. But, always remember that few readers might find superlatives crude, so the writing should vary according to the readership.
Summarization
Always use one sentence headlines. Write the gist of the story in one line, but make sure that it interest your target audience and they pick the brochure for further reading.
Putting up Questions
You have many options to write a headline. Either ask a question, convey an opinion or any idea in the form of a question. A leading question will make readers to know more about the context.