As the internet gets more visual, readers expect newsletters to follow the trend for visual impact. Whilst you could do this by creating a PDF version of your newsletter, this is really not a good idea. What you need is a simple way of creating HTML email newsletters.

In the early days of the internet, Email programs were only designed to handle text messages and access to the internet was slow, so the extra time needed to download an HTML email newsletter would have been an unacceptable overhead for customers.

Nowadays, almost all email programs happily display HTML emails. Which means that creating HTML email newsletters is fast becoming essential.

What you need is a quick way to create your email newsletter using the familiar HTML formatting but without having to hand code all the HTML.

Most modern email newsletter services now include an user friendly HTML editor. You simply type in your text and most of the time it's formatted for you.

If you want to create headlines in your HTML email newsletters, all you need to do is highlight the text and select the font size. You can always change the font color and use special effects, such as bold or underlined text.

It's also easy to add in web links when you are creating your HTML email newsletters. Once again, there's a menu option.. Clicking it will bring up all the usual options such as where the link should go to.