With more and more people recognizing the importance of Link popularity in attaining high search engine rankings, everyone's looking for ways to generate good links on their site.

But how do you achieve link popularity in an inexpensive manner? Of course one can buy links, but they cannot be said to be really cost effective.

As a way to improve your link popularity, article writing is a great idea, particularly if you are just getting started online and have more time than money.

How does it work?

With article marketing, you write articles intended only for the niche market of your web site. You include in those articles a link or two to your own web site, with anchor text that corresponds to a keyword, with which you are aiming for high link popularity.

Next, you submit those articles to various online article directories. As soon as the articles are published, you will receive back links with your anchor text link included.

Those back links create link popularity in a better way than paying for the links would.

Another thing to keep in mind when you are writing articles for circulation, is to submit many articles to large article directories, which are high traffic sites and have RSS delivery to other sites.

The mores articles you submit to different article directories, the better your link popularity.