Link popularity is an excellent way to generate more traffic and improve your site's vivibility. Businesses today are coming to realize the importance of link popularity, and rae taking step to improve their website's popularity. However, there are some mistakes that people commit when they set about their link popularity campaign.

1. Making use of garbage links. These links could actually mislead customers.
2. Making use of plagiarized contents just to create a link back to your site.
3. Spamming to get numerous links. Creating mutiple dummy Ids and answering your own questions is a strict no-no.
4. Making use of paid directories that are not really useful. These would be a waste of money and you would not get any benefits in return.

Rather than follow these unethical practices, it is better to concentrate on effective methods of gaining quality links. Articles marketing, for instance is a great way get back links to your site. Just choose major article directories and write with your target audience in mind. Also, make sure that your content is updated and relevant, so that it generates a demand from other websites for your link. That said,If your web site has good content, then obtaining links would not be a problem.