Idea Cellular, as is clear now, is about 2G and 3G mobile services only. Idea Netsetter 3G offers internet speeds up to 21.1 mbps and is then faster than many broadband options of established internet facilitators.

MTS has nevertheless managed to carve a distinctive niche for itself in the telecom market in spite of not having the advantage of years that some telecom companies have enjoyed.

Tata Indicom's internet services are marketed as Tata Photon. Tata Photon is an exclusively wireless network, premised wholly on a variety of USB data cards for internet access.